First of part of this Configure Yoast SEO plugin series delves into General and Titles & Metas pages. This part will explore you Social and XML Sitemaps pages. The reason this guide is being broken down in parts is because it helps digest a load of information. See Yoast SEO is a plugin that has evolved over years and has a ton load of options to configure. It is for this reason that this series comes to help novice WordPress users.
If you are not convinced about SEO, tell you what Search Engine Optimization is more critical than you realize. See visitors see use your website is your end goal right? And Google is the greatest source of traffic for most websites on the planet (don’t know about Krypton). Google basically helps users find high quality content. While your site may have that great quality content, Google is not to be blamed if it can’t make sense of that content or cannot find it. That responsibility falls on the website owner, right? You care enough to write world-class content, go “extra” and optimize Yoast SEO plugin.
A great deal of SEO is about understanding how Google works, so read that piece.
SEO > Social
Now that we have “indexed” or “noindexed” useless or empty custom post types and taxonomies, it’s time to go social.
Go to SEO > Social, once there you can see this section is all about Social. You can integrate Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+ and MySpace. First off… why should you care about this section in the first place? Because Yoast adds associates these social profiles with your site and major search engines make use of these profiles wherever required.
Like if you are a small business and following sidebar appears when you search for your site, then you see those social profiles? The associated profiles go there!
Sounds cool, right? You especially need to set up this Social page if you have added business to Google Maps or if the website is as popular as Imgur or WP Engine.
Just add your social profiles and click “Save Changes”. And picture is worth a 1000 words, right?
Once “Accounts” tab is set up. Lets move towards “Facebook” tab. It is here, where the settings go a little deep. You can enable/disable Open Graph meta data, which is basically a cluster of meta tags for Facebook. Each post can have its individual description, title and picture defining how that post if shared should appear on Facebook.
While you can configure each post individually sure, it’s in this ‘Facebook’ tab you set up settings for homepage/frontpage and add default thumbnail if a particular post has no image. If you disable Open Graph meta data, you won’t be able to add social optimization for separate posts. If you are serious about your site, I will suggest you to enable the Open Graph meta data, set up the tags for homepage and add a default image.
In the following screenshot, you can see how that tab is configured for This is Mairaj.
Interesting: You can use Open Graph Debugger to see how FB will show a particular post.
Aside from Open Graph meta data, you can set up Facebook Insights, which is basically a tool that gives you indepth insights of your site related to Facebook. I will show you how to configure that in a separate post soon. Stay tuned for that!
After saving Facebook settings, go to “Twitter” tab. Just like with FB, you can edit Twitter title, description image that appears for a particular post on Twitter. If you have Twitter card meta data enabled, then you can add cards’ details. Here is what a Twitter card looks like:
Once Twitter is done, head over to Pinterest tab. This will only be used if you have Open Graph meta data enabled in Facebook tab. Because Pinterest uses same tabs to show posts/pages on the site. To set up this tab, you need to have confirmed your site with Pinterest. This tab gives you a place to add Pinterest-provided meta tag to verify your site. Just add that meta tag here and click “Save Changes”.
This subsection lets you associate Google+ Publisher Page with the site. That means a way to verify your website on Google+.
There you go! The Social page is done! Congrats!