Tag Archives: seo

How & Why Change Permalinks Structure in WordPress?

Permalinks stand for permanent links. WordPress has a set of pattern options available for sites to use. It is entirely up to you which of these you use. Go to Settings > Permalinks to find those options. On new WordPress installations, default permalinks look like http://domain.com/?p=123 called “Plain”. Obviously if this post’s URL was like that, it would have gave no clue as to the contents of this page without opening the page, would it? Had the title been like it is right now http://thisismairaj.com/why-change-permalinks, it makes a lot of sense, doesn’t it? That’s what this is about: making sense … Read More

Configure Yoast SEO plugin: Social

<< Part 1: Configure Yoast SEO plugin: Titles & Metas and General

First of part of this Configure Yoast SEO plugin series delves into General and Titles & Metas pages. This part will explore you Social and XML Sitemaps pages. The reason this guide is being broken down in parts is because it helps digest a load of information. See Yoast SEO is a plugin that has evolved over years and has a ton load of options to configure. It is for this reason that this series comes to help novice WordPress users.

If you are not convinced about SEO, … Read More

Busting: Myths about Search Engine Optimization

Search Engine Optimization has existed since search engines, late 1990s. Over 15 years have passed, thousands of articles, hundreds of books and millions of discussions have taken place about SEO. If you’re looking for a thriving and ever-changing industry, SEO is what you’re looking for! Over years, industry has evolved to a completely different stage. In late 1990s, keyword density would have brought you incredible results, now.. however engines are better than ever. You cannot just stuff a keyword X number of times and get results! A great many algorithms and penalties have been introduced by Google, to eradicate spammy … Read More

Understanding SEO: How Google Works

Yesterday we discussed briefly what Search Engine Optimization is. Today, lets shift gears & learn how it works.

Worth repeating is this: SEO can make or break your online business. Although there are far more advanced techniques and methods used nowadays to improve search rankings or SEO, however, fundamentals should suffice here. There are more than a handful of search engines, Google stands the predominant market leader. So when one talks about SEO, he/she is most likely referring to the optimization for Google. Yeah, you cannot just optimize for every engine there is in one go; you need to target … Read More

What is Search Engine Optimization (SEO)? In Laymen’s Terms…

This is one of those topics you can’t get enough of. Today’s post will attempt to get the basics of SEO right.

What is SEO, exactly? Why should you care? Fact is that it is that discipline, which can make or break any online business. If you’re running an eCommerce shop, you depend on SEO (at least, initially). If you’re a blogger, SEO is what makes your content read by thousands. For developers, designers and artists, SEO is crucial for you in understanding your freelance clients better. Whether you like it or not, Search Engine Optimization is that kid with … Read More